We want to do all we can to help the on-trade re-open now there is a hard date when hospitality venues can open their indoor spaces. We know it will be a busy time, and different people will be doing things in different ways, but below we have summarised how we can help you, whichever part of the trade you are working in.
What to expect
We are deeply committed to the hospitality industry and we work collaboratively with our trade partners to ensure that together we achieve success at every level. We have been looking at how the industry is stepping up plans to adjust to the post-lockdown market and have commissioned an exclusive report to understand the market.
We commissioned an exclusive survey of over 36,000 consumers to ascertain the public's perception of the hospitality industry as the doors re-open. We found out a few interesting things that we want to share with you - download below.
Keep up with government guidance
Guidance is changing and evolving on a regular basis, so keep abreast with developments for the hospitality sector and determine the steps you need to take. The government is asking businesses to put in place 'COVID-19 Secure' safety measures which you will need to adhere to - click below to find out more.
Hospitality businesses are now required to hold customer data in order to aid the government's track and trace system. Whilst we are not data experts, here is a 7-step guide, recently published by media outlet BigHospitality, to help businesses comply with data protection laws.
Register your establishment for the Eat Out to Help Out Scheme
The government has released its guidance on how you can use the Eat Out to Help Out Scheme to offer a discount to diners and encourage them to eat at your restaurant.
Using the scheme, hospitality businesses are able to offer their guests 50% discount (up to a maximum of £10 per person) on food or non-alcoholic drinks in the establishments. This will run all day, every Monday, Tuesday and Wednesday from 3 to 31 August 2020.
Are you in good shape?
As well as preparing for the social distancing measures that the government are requiring, now is the time to complete any planned maintenance work, and also to test any equipment, systems or processes to ensure they are ready to start up again. Check to see if there is anything you need to source and install ahead of reopening such as protective screens or furniture configurations. Are you ready to safely receive wine and store it?
Our delivery partners have now re-stored their usual, regular delivery schedule throughout England, meaning we can now offer next day delivery to large parts of the country! In Scotland, we are working hard with our delivery partners to restore normal service by the main re-opening date planned for 18th July but for the time being please continue to allow 3 working days. See our latest delivery schedule here.
Tap, drink and leave…
Are your menus on an app? Can customers order digitally without coming into contact with a hard copy wine list? In the modern world we live in, not just wine tastings are available on your phone. There are many technology companies out there that can offer a fully integrated technology solution that can operate every touch point on a customer’s journey through a restaurant experience. Whilst we cannot offer a technological answer, there are many out there who can - take a look at a few suggestions here.
In addition to app-based menus, ordering, queuing and bill payment, many business are turning to QR code technology to help make their menus and guidelines easily accessible to guests.
A QR code works in the same way as a barcode at the supermarket. Every code consists of a number of black squares and dots which represent certain pieces of information, and when your smartphone scans this code with its camera, it translates that information into something that can be easily understand – such as an image, pdf or website url.
QR codes can be easily created online using free tools and can then be added as images to your marketing collateral.
Are you set up for at home, as well as out of home?
One thing we have all learnt from the last few months is how hard it is to re-create the restaurant experience at home. However, whilst some guests will be knocking on your door come the start of July, others will still be looking to take advantage of premium takeaway and delivery options. Now is the time to ensure you are equipped to cater for this additional market! And we have wines to suit any taste, budget or occasion. Talk to your account manager to get the best advice on your wine offer.
Train and re-train!
When was the last time your team discussed your wine list? Or the latest ingredients on your menu? The doors have been closed for almost three months, so make use of the time and re-train your staff on your wine list. Equip your team with the skills and knowledge they need to hit the ground running when your doors re-open. We have a team of educational specialists, in addition to our account managers, that can help you and your team know their Claret from their Beaujolais.
Stock up in all the right places
Whether you are changing the wine list, bolstering your cleaning cupboard or changing your food menu, now is the time to check your cellar and see what you are missing. Suppliers are starting to build up their stocks, so should you. With any luck, the sun will be shining at the start of July and the future could be rosé!
We have opened up our warehouse to accepting more stock from across the world. And our Sales Managers are keen to discuss your wine list and ensure it is ready for action. You might want to reduce the offer, or focus on different price points, or better margins. Rest assured, by the time you re-open we will have your entire wine list ready to arrive on your shelves.
If you do need to update your wine list, our Design team is ready and waiting to help, in any style and any format! You might want a separate ‘By the Glass’ list, or a simple one page list that are disposable. Let us know what you would like and we can help!
Success is all about your people
If you're using the furlough scheme, you'll be able to continue to make use of this scheme until the end of October. Keep an eye on government advice, but from July the scheme allows for part time work, giving you more options on how you bring back. The CIPD has put together a guide for employers on bringing staff back from furlough.
But it will be difficult to predict demand, certainly for the first few months. And this will make it challenging in managing and controlling costs. You may need to rely on old fashioned forecasting methods for those first few weeks as systems begin to calibrate. City centre and tourist-reliant venues will have to take an expected drop in footfall into account when judging how busy they will be.