Hallgarten Launches ‘Women With Bottle’ Campaign To Celebrate Female Winemakers
Hallgarten has launched the latest instalment of its campaigns aimed towards the Independents and On Trade, honouring the female winemakers in its portfolio.
The campaign runs for three months from March 1, coinciding with International Women’s Day on 8th March and Mothering Sunday on 6th March.
This campaign will highlight the 17 female winemakers in the Hallgarten portfolio who have carved their reputations as outstanding winemakers in a male dominated industry, and promote their wines noted for their elegance, finesse and drinkability - qualities often attributed to wines made by women.
The selection includes wines from some of the classic regions of France, Italy and Germany as well as some more esoteric offerings from Japan, Spain and South Africa, for which Hallgarten is well known.
“Some of the best wines in the Hallgarten portfolio are made by women,” says Hallgarten’s very own Woman With Bottle, Beverly Tabbron MW, “so it’s about time we shouted about these great wines and the women behind them. These women have taken the helm in a traditionally male environment and we’re proud to represent them in the UK.”
Hallgarten will offer a 12 for 11 on selected wines and produce bespoke digital and social media content to support the campaign, including winemaker Q&As and profiles.