Simpsons Wine Estate Joins The Hallgarten Portfolio
Simpsons Wine Estate and Hallgarten & Novum Wines are excited to announce that they have joined forces to distribute Simpsons Wine Estate’s range of premium sparkling and still English wines in the UK on-trade.
The team at Hallgarten are eager to capitalise on the potential of the thriving English wine industry. With sales of English wine up 70%* across the UK in 2019, growth is expected to sky-rocket in 2021, so Hallgarten will be looking to secure premium on-trade listings for the Simpsons’ portfolio across the UK. The Hallgarten team has already had success securing Chalklands Classic Cuvée as the house pour at the new NoMad Hotel in London, by the glass at 2021 Bib Gourmand holder, The Kentish Hare in Tunbridge Wells and ‘Gravel Castle’, Chardonnay on the wine list at Tom Kerridge’s Michelin-starred, The Coach in Marlow.
Comments Charles Simpson, “Our range of wines has been steadily growing in volume and variety over the last few years, and we were looking to work with a partner who could help us to gain traction with the on-trade nationwide. Hallgarten already have some fantastic existing accounts and a highly-skilled team working with us, so it was a natural fit for both parties and we’re very excited to partner with them, further growing distribution for the brand. We’ve seen great success over the last couple of years working with the excellent team at Roberson Wine since 2019, and they will continue to sell our wines online.”
Steve Daniel, Head of Buying at Hallgarten Wines, commented: “We are thrilled to welcome Simpsons Wine Estate into our portfolio! When I first tasted the wines I knew instantly they would be a perfect fit in our English range. With their background of making wines in the South of France, the Simpson family add a unique perspective on English wines, one that the consumer is clamouring for, and one we are sure we can capitalise on in the UK on-trade.
“To satisfy this demand for wines from closer to home we have been slowly expanding our English portfolio over the past few years, which now boasts seven producers from across the south of the country.”
Last month, Simpsons Wine Estate released the first still wines from the 2020 vintage including the Gravel Castle Chardonnay and Railway Hill Rose. Their Rabbit Hole Pinot Noir and Roman Road Chardonnay are due for release later this month and their first ever English Blanc de Blancs, called White Cliffs, from the 2017 vintage, will follow in the summer.
*WineGB Annual Survey Report 2020