Over 87,000 Bottles of Wine Served at Royal Ascot 2022
Royal Ascot 2022 has seen record breaking wine sales once again, with over 87,000 bottles of wine being served across the five-day racing spectacle, an increase of close to 10% compared with 2019. With attendance at nearly 275,000, racegoers consumed over 35,000 bottles of white wine, 24,000 rosé wine and 17,000 bottles of red wine.
The world’s most famous racing destination, Ascot Racecourse has been supplied exclusively with all its wine by specialist wine importer, Hallgarten & Novum Wines, since 2018. In 2020 the five-day fixture was held behind closed doors, with Hallgarten and Ascot collaborating to create the Ascot Wine Club; a wine club designed to offer the Royal Ascot racing experience at home. In 2021 the event was held with limited numbers of racegoers, however in 2022 the highlight of the racing calendar was back in full swing.
The sunshine and warm weather proved to be perfect rosé weather, with sales of rosé wine up by 15% compared to 2019, when the race meeting was last at full capacity. Most popular bottles during the week were Château de l'Aumérade 'Cuvée Marie Christine' Rosé, Cru Classé Côtes de Provence and Château de Campuget 'Le Campuget' Syrah Grenache Rosé showcasing the consumer demand for wines from South of France.
White Burgundy wines were very popular in Royal Ascot’s fine dining restaurants where sales of Domaine Jean Goulley, Chablis were up by 83%, whilst there was a 144% increase in sales of Domaine Ferrand, Pouilly-Fuissé when compared with 2019.
In the two days prior to Royal Ascot 2022, Hallgarten’s dedicated training team provided bespoke training for close to 500 team members, across 16 different restaurants and bars. The training programme, designed exclusively for Royal Ascot team members encompassed wine service, food pairings and product knowledge.
In addition to supplying all bars, restaurants and private boxes, Hallgarten worked alongside Royal Ascot’s illustrious Michelin-Starred chefs - totalling 11 Michelin stars and 2 Green Michelin Stars across the racecourse - to create wine lists paired to their fine dining menus. Each restaurant - including those headed-up by Raymond Blanc OBE, Simon Rogan, Eric Lanlard, Ollie Dabbous, Brett Graham and Nieves Barragán Mohacho - served a curated selection of wines from the Hallgarten portfolio to pair with their bespoke menus for guests in the Royal Enclosure and Queen Anne Enclosure.
Jonathan Parker, Director of Food and Beverage, Ascot Racecourse, said: “Each year we welcome an incredible number of people to Royal Ascot as we cater for over 200 Private Boxes, 100 bars and 20 restaurants across the racecourse. To meet the demand from almost 275,000 guests, the Ascot team has access to eight wine cellars beneath the Grandstand, with around 20,000 bottles stored in each at any one time.
“The level of Michelin-starred talent on show at this year’s event was incredible and we know how important it is for each chef to have a wine selection that perfectly complements their menus. Hallgarten has once again stepped up its level of support to us and was on-hand throughout the week to restock the cellars whenever they were running low.
“Royal Ascot 2022 was a great success, being back to full-scale and we are excited for what the future holds with our wine partnership with Hallgarten.”
Hallgarten National Account Manager, Howard Corrigan, commented: “It is fantastic to once again see Royal Ascot back at its very best and it was clear just how much racegoers had missed the spectacle. We have been working closely with the Food and Beverage team at Ascot Racecourse to help front of house teams increase their average spend per head and give them the tools to be able to talk confidently about each wine to guests.”