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Hallgarten strengthens marketing team with new Head of Marketing

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Hallgarten strengthens marketing team with new Head of Marketing

Hallgarten & Novum Wines has appointed Colin Cameron to the newly created role of Head of Marketing. 


Reporting directly to Managing Director Andrew Bewes and joining the senior leadership team, Cameron will be responsible for developing the company’s marketing team to further increase support for Hallgarten’s portfolio of key agencies and to strengthen the collaborative relationships with customers across the trade. 


Hallgarten Managing Director, Andrew Bewes, commented; “Colin brings a wealth of experience in the premium wine industry, and a real understanding of the business of our core premium on-trade and independent retail customers.  Colin is joining Hallgarten at a key time for the business and the industry; his appointment reflects our determination to further enhance the services and support we offer our customers.” 


Cameron brings with him to the role an extensive knowledge and experience of the premium drinks industry, having worked most recently as Head of Marketing for Global Travel Retail at William Grant & Sons and as Director of Commercial Planning & Activation at Enotria. Before this he held positions with Justerini & Brooks, Percy Fox and Pernod Ricard, as well as global marketing roles at Diageo.  Over this period, Cameron has worked on wine brands from all over the world, including prestige names such as Champagne Pommery and Marques De Riscal, as well as global spirit brands including Johnnie Walker, Glenfiddich, Baileys and Hendrick’s.


Hallgarten Head of Marketing, Colin Cameron, commented; “The strength of customer relationships and the collaborative partnerships with brand owners are both a passion of mine. I know this is shared with the team at Hallgarten & Novum Wines and I am absolutely delighted to be joining such a well-respected and established business.”