Tag Archives: Questions

Customer Profile: Maray Restaurants

Mark Jackson, Bar Operations, Maray Restaurants

Questions – longer form responses:

How would you describe your wine list?

A: At Maray, our wine list features wine primarily from regions that our food is inspired by: Middle Eastern small plates. We try to balance unusual exciting wines with familiar key grape varieties. We want to create wine stories for guests and make it a memorable experience!

How do you lay out your wine list? And why does this work well for your guests?

A: We offer all wines in 175ml glass, by the carafe or bottle. This really opens the list up for guests to try something new without committing to a full bottle, and place key grape varieties at higher price points to encourage them to try something new or unfamiliar. With red and white we structure the list into sections, such as ‘Big & Bold’ or ‘Spice & Fruit-Forward’ to help direct guests toward flavour profiles they enjoy. Keeping the layout clear and concise also so not to overwhelm our guests with pages and pages of words.

Where do you think is the next up-and-coming wine region?

A: With the issues currently impacting New Zealand and parts of Europe, we may see a move from consumers, as they look to more up-and-coming wine regions such as parts of South Africa. It is also an opportunity for us to recommend different wine producing regions – we have a red from Croatia on our list which I love to introduce people to!

What are guests ordering most from your wine list?

A: New Zealand Sauvignon Blanc and Pinot Noir are our strongest sellers, closely followed by a Merlot and Blanc de Blanc from Château Oumsiyat in Lebanon. We have a really good spread of sales across the whole list, some guests may have three glasses of different wines in the same sitting, which is exactly what we are trying to achieve: take them on a journey.

What are your biggest learnings from the pandemic in 2020 and 2021?

A: The value of investing time and energy into team training has proven invaluable and has helped create a wine culture within our company. We focus on the stories behind the wines, the people that produce them, and create wine experiences for guests. Consumers love to learn new things that they can pass on to their friends and family.

Have you seen wine tastes change over the last three years?

A: Consumers are more educated and much more open to discovery than we first thought. Moving away from those same old wines they have drank time and time again, and are in search of something new. We are very well placed at Maray to deliver that. Consumers are also very environmentally conscious, so being able to offer wines on our list that are socially and environmentally responsible has become more important to our guests and will continue to do so.

If you could have any wine on your wine list (past or present), what would it be?

A: All our wines from Château Oumsiyat in Lebanon; particularly the Merlot we currently have is stunning!

What would you like to see guests ordering more of?

A: We have some really interesting wines from Greece, Turkey and North Macedonia that I love. I’d would like to continue directing guests to those wines from that area of world from which our food is so heavily influenced by. What grows together, goes together.

What is your personal favourite wine/food pairing?

A: As a vegetarian and working in restaurant that primarily celebrates vegetables on the menu, I really enjoy a Disco Cauliflower (our top selling dish) with a glass of chilled Kayra, Beyaz Kalecik Karasi Rosé from Turkey. Belter.

Quick-Fire Questions – short responses:

Dinner party or wild party?

A: Dinner party

Cornwall or Ibiza?

A: Ibiza

Pinot Noir from Cote de Beaune or Central Otago?

A: Central Otago, New Zealand

James Bond or Jason Bourne?

A: James Bond

English bubbles or Champagne?

A: Champagne

Rich and robust or delicate and nuanced?

A: Rich and bold

Negroni or Pornstar Martini?

A: Negroni

Getting to know Phil Innes, Loki Wines

In the latest issue of our wine-focused magazine, Assemblage, we took a step away from the Hallgarten business to catch up with some of our partners in the wine sector about how they have fared over the last two years. Here we spoke to Phil Innes, owner of Loki Wines.

What are your biggest learnings from the pandemic in 2020 and 2021?

A: The biggest learning is that even in adversity companies can adapt and thrive in any situation. We are coming out of the pandemic with an additional store, plus a significant online operation. As well as areas such as virtual tasting which I never thought would be so popular per pandemic. Also I really learned the importance of all the years of customer engagement that built up good will that we managed to use to our advantage during the pandemic.

What trends are you seeing from consumers in 2022?

A: South Africa has been massive, the country has always had a very strong following, however the last 12 months has seen big growth which I don’t see decreasing.

Where do you think is the next up-and-coming wine region?

A: Although we already do a lot with Greece, I think we will see this area growing in importance as people are actively trying to discover new wines, and have an understanding of the world of wine prior to France and Italy. I think that whole area including Croatia, Slovenia, Armenia, Turkey and Lebanon will continue to see an increase over the next couple of years. I am still waiting for places like Bulgaria and Romania to come more into the consumer consciousness. I have seen some great examples coming out of these countries.

Which grape variety are you most excited about?

A: Can I tentatively say that Riesling is going to be very exciting… I just think Riesling has struggled with consumers, but certainly the dryer styles are becoming more popular now. It may be Riesling’s time to shine.

Are you seeing an increasing demand for sustainable and natural wines?

A: I think we are seeing a slight plateauing in interest, however vegan wines are continuing to grow in popularity.

What is your personal favourite wine/food pairing?

A: You can’t beat a good steak and Bordeaux

How do you organise the wines on your shelves?

A: By country

What are your plans for your shop in 2022?

A: We are currently refurbishing our first two sites, and also looking for a 4th site in the Midlands. I think as we come out of the pandemic traditional bricks and mortar retailers will see a big increase in demand as people continue to use online, but also want to go back to more face to face and expert opinion.

What is the best-selling style of wine in your shop?

A: Still Argentinian Malbec and New Zealand Sauvignon.

Quick-Fire Questions 

Dinner party or wild party?
A: Dinner Party

Cornwall or Ibiza?
A: Ibiza everyday.

Pinot Noir from Cote de Beaune or Central Otago?
A: Cote de Beaune

James Bond or Jason Bourne?
A: Bond

English bubbles or Champagne?
A: Champagne – Sorry England

Rich and robust or delicate and nuanced?
A: Rich and Robust

Negroni or Pornstar Martini?
A: Negroni – who in the wine industry chooses Pornstar Martini!?!