Wine Heroes Interview: Giuseppe Pariani, Marchesi de' Frescobaldi

The big-hitting Italian producer’s export director shares his thoughts on Pomino Bianco, Chateau Lafitte and Shakira

What sustains your love of wine?

The fact of sharing with friends a natural product, fruit of respect for what the land can offer us


What was the last wine you consumed?

A nice bottle of Chateau Lafitte 1982 that a generous friend donated for my birthday


What’s the best wine you’ve ever consumed?

The F&F magnum, a great Brunello di Montaclcino Riserva 2003 special selection of our Riguardo vineyard, dressed in moire silk and lacquered wood by Gianfranco Ferre. A stunning and rare wine with a stunning presentation


Can you sum up your winery in three words?

Tradition, innovation, passion


What’s the best part of the winemaking process?

Tasting the latest vintage to make sure it’s better than the previous one


What’s the worst part of the winemaking process?

When a wine in very high demand is sold out


Tell us something about your company that nobody knows?

Our Pomino Bianco got the first gold medal in the 1878 at the Paris World Expo, as ‘Chablis’!


What’s the biggest mistake you’ve made?

To sell too much of the top vintages, without setting apart a sufficient wine library… difficult to say no to our partners!


Which lesser-known varieties will be big in 2020?



What music do you listen when making wine?

Any kind of music, depending on the mood and the wine being considered; probably Remole with Shakira, but Mormoreto with Wagner!


Who is your wine hero? And why?

The first human who managed to convert grapes into wine, probably in Mesopotamia


Who is your sporting hero?

Pele for his magic style; elegant like Pomino Bianco!


Who is your favourite Superhero?

Definitely Wonderwoman