Wine Heroes Campaign Gets Under Way
A new independent-focussed campaign that celebrates the great stories behind some of our great wines has launched.
Running for the next three months, until December 31, Wine Heroes following in the footsteps of our successful and eye-opening Rising Stars & Emerging Regions focus earlier this year.
Wine Heroes features 12 producers from the HDN Wines portfolio, each chosen for the exceptional difference they have made - and are continuing to make - to the world of wine.
“Within our wine list we have many products with inspirational stories to engage consumers and are ideal for the Independent Retail sector,” explains HDN’s Portfolio Marketing Manager Danielle Whitehead.
“We hear more and more that, as their thirst for knowledge increases, consumers today are interested in learning about the history, people and place behind a wine and this activity is designed to empower our Independent customers to pass this on.”
Get a lowdown on all the producers HERE, follow the campaign using #wineheroes, and visit our Wine Heroes page at www.hdnwines.co.uk/wineheroes for regular campaign content including interviews, videos, tasting notes are more.