Tag Archives: events

How to make the sociable product, sociable

Generally I consider myself lucky, because without intention or purpose, after years of experience in the industry, I have found myself in a position where I work alongside one of the most enjoyable, fascinating and sociable products available to anybody anywhere… wine.

 

This most sociable of products certainly makes my job interesting. The grapes, the countries, the stories, the tastes; there are endless variations to wine, and yet there is always something new and exciting round the corner.

 

So, how do you make this most sociable of products reach the most sociable of industries? In my job as Events & Design Manager I create and host a multitude of events, based on theme or focus that is at the forefront of the industry’s mind that can really bring our product to life. As I’m sure you can imagine, the possibilities wine provides are boundless, but therein lies the challenge!

 

How do you come up with new and engaging events about a product that has been around for centuries? The goal is to create tasting environments that are thought-provoking and stimulating, and to ensure that whilst there is a theme, the guest does not get weighed down by that and has the opportunity to do what they came to do: taste wines that will enhance their wine list.

The beauty of wine is that it brings people together. Tasting events do the same – facilitating conversation, allowing everyone to be sociable and engage with a glass in hand, either on their own or with a group of peers.

I want everyone to enjoy Hallgarten Wines tasting events, and yes I know it is business to most, but ultimately pleasure to everyone at the same time!

 

What does it look like? Smell like? Taste like? Sociable events like these represent an opportunity to get up close and personal with the product, and whether you are an expert or not, everyone’s opinion is valid as wine is such a personal, sensory experience, no one can ever be too wrong.

I feel lucky to be the one to establish these sociable occasions and see the joy it brings people. There’s nothing I enjoy more, than the buzz of an event and knowing I’m responsible for putting a smile on people’s faces.

 

Vinexpo Bordeaux: the end of an era

Some you may have seen that Vinexpo Bordeaux is moving to a new slot in February in Paris from next year.  Having been a regular visitor over the last few years, it was fairly apparent that the fair would not be continuing in its current form and needed to be revitalised mainly due to the importance of the monster that is now Prowein in Dusseldorf in March.

 

They had already moved the event to May this year in order to avoid the excessive heat that has accompanied Vinexpo in June in the past – one famous year when the ground temperature in the car park was measured at over 50 degrees – and reduced the duration by a day but the fair was a shadow of its former self.  For those who remember the marquees hosted by the Champagne houses and Bordeaux negociants together with restaurants with lakeside view, to see the lake looking so deserted was quite a shock!

I took the opportunity to visit some of our Bordeaux producers mainly to see what might be new and interesting in their range.  Without added sulphites is very much in vogue and I was impressed by the couple that I tasted with Antoine from Corlianges who supply us with the Mayne Mazerolles and Merigot.  Dominique is making some full bodied examples from his estate at Domaine Montfollet in Blaye which may be worth a second look.  Antoine was his usual bouncy and enthusiastic self and said how much he had enjoyed his recent visits with a few members of the sales teams in the UK.

 

I also focussed on looking at organic wines and as well as some potentially interesting Bordeaux wines from Passion et Terroirs (supplier of Fleur de Lisse), there was a dedicated organic section with a range from around the world showing the importance of this category. From France, wines from Fronton, Madiran, Jurancon and Bergerac could be up for consideration at some point in the future!

As a finale Thibaut and Marc from Chateau Boutisse and I were serenaded by a loud and enthusiastic percussion band from Cuba on the rum stand adjacent – I don’t think that Bordelais were very impressed!

 

So the Bordeaux Chateaux will have to find another way to host their dinners as the wine fair focus moves to Paris – and Dusseldorf of course.

Gallery: SITT Autumn Tasting, London

 

The Royal Horticultural Halls in south west London was the venue for SITT’s (Specialist Importer Trade Tasting) autumn tasting on September 24, and it was a well-organised and well-attended event.

 

The HDN Wines table was busy with particular interest in the award-winning Ca’Rugate Monte Fiorentine 2013 Soave Classico and Domaine Gerovassiliou Malagousia.

 

 

Decanter’s Steven Spurrier took particular interest in the Goring Estate Brut NV.

 

 

Take a look at a gallery of the event below.

 

 

Photography © Charli Truelove Photography