All posts by Chris Porter

How to make the sociable product, sociable

Generally I consider myself lucky, because without intention or purpose, after years of experience in the industry, I have found myself in a position where I work alongside one of the most enjoyable, fascinating and sociable products available to anybody anywhere… wine.

 

This most sociable of products certainly makes my job interesting. The grapes, the countries, the stories, the tastes; there are endless variations to wine, and yet there is always something new and exciting round the corner.

 

So, how do you make this most sociable of products reach the most sociable of industries? In my job as Events & Design Manager I create and host a multitude of events, based on theme or focus that is at the forefront of the industry’s mind that can really bring our product to life. As I’m sure you can imagine, the possibilities wine provides are boundless, but therein lies the challenge!

 

How do you come up with new and engaging events about a product that has been around for centuries? The goal is to create tasting environments that are thought-provoking and stimulating, and to ensure that whilst there is a theme, the guest does not get weighed down by that and has the opportunity to do what they came to do: taste wines that will enhance their wine list.

The beauty of wine is that it brings people together. Tasting events do the same – facilitating conversation, allowing everyone to be sociable and engage with a glass in hand, either on their own or with a group of peers.

I want everyone to enjoy Hallgarten Wines tasting events, and yes I know it is business to most, but ultimately pleasure to everyone at the same time!

 

What does it look like? Smell like? Taste like? Sociable events like these represent an opportunity to get up close and personal with the product, and whether you are an expert or not, everyone’s opinion is valid as wine is such a personal, sensory experience, no one can ever be too wrong.

I feel lucky to be the one to establish these sociable occasions and see the joy it brings people. There’s nothing I enjoy more, than the buzz of an event and knowing I’m responsible for putting a smile on people’s faces.