The Annual Tasting… From the inside

Charli Truelove, Hallgarten Marketing Coordinator, was at the forefront of annual tasting logistics when we took to One Marylebone for the first time this year. Below she provides her perspective on what it is like from the other side of the tasting glass.

Arriving at the venue on Sunday to get ready for the two days ahead and prepare for what was our first annual tasting at One Marylebone; nearly 750 wines, from 152 producers, based in 23 countries were set to be on show for customers, press and those in the trade to taste. As soon as I stepped out of Great Portland street tube on that sunny Sunday I was wowed by the view that greeted me – One Marylebone. What is the first thing you should do in this situation? Take a picture of course…

Out of curiosity, I had a sneak peak of the venue on Google street maps before arriving, but was not expecting it to have quite this impact! The Grade 1 listed ex-church built, in 1826 is absolutely stunning. Pumped and ready to start the work ahead (unboxing, carrying, lining-up wines and generally making everything looked shipshape) I am even more bowled over as I step inside; up the stone steps through the impressive doorway into the beautiful wooden herringbone floored, stained glass magnificent venue.

The main task at hand on the Sunday was to simply make sure everything was in place for the two day tasting ahead. Wines numbered and on the table, boxes away, point of sale and signs in place, tasting books primed, pencils sharpened, all set up and ready to go.

On the morning of the first day of the tasting it is my responsibility to direct our suppliers to their designated table and it’s a pleasure to see the excitement on their faces as they walk into the venue and experience the new set-up for the first time.

As the tasting gets underway, by 11:30 I can’t help but notice a queue forming to get inside – ‘this is going to be a busy one!’. The day gets off to a flying start; corks were popping, laughter and chatter filled the building. No matter who you are in the trade, it is always a wonderful experience to taste wines poured by winery owners, winemakers, grape growers and wine experts, who embody the wines and it is clear to see the love and passion they have for what they do.

This year, the organising team decided to take our even catering to a whole new level – street level.  KERB is one of London’s leading street food organisations, whose sole goal is to make events taste better. We welcomed three different and exciting street food vendors, paired with wines from the tasting, to park up and serve their culinary delights to our guests.

  • Growlers – Portuguese rolls filled with hangar steak
  • Nazari – Inspired by Al-Andalus Moorish Spain
  • Hanoi Kitchen – The freshest Vietnamese street food straight out of Hanoi

My favourite was the Pregos – how can you argue with a steak sandwich on a Monday?

The new venue, new wines and new producers seems to be going down well with suppliers and guests alike. As I walk around taking photos and making sure everyone has all they need there is a positive buzz that fills the room, everybody is learning, pouring, tasting and generally getting excited about the wines and suppliers on show.

All in all a very successful annual tasting and my favourite venue so far. After three days, and almost 30,000 steps on my pedometer, I can’t wait to get planning next year’s!

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